HATCH MAMA BEAUTY
OUR MAMA-SAFE BEAUTY PHILOSOPHY
It all started from a few simple conversations. After speaking with her amazing HATCH customers, our founder Ariane Goldman discovered yet another void in the market for pregnant women. We’re talking clean, safe, luxurious prenatal + postpartum skincare and beauty that could tackle the challenges unique to pregnancy and still make a mama feel beautiful + confident with products she’d want to place on her nightstand. In 2018, Ariane launched HATCH MAMA with the mission of making this incredible time even more magical through luxe, crave-worthy, feel-good formulas that are safe for you AND babe throughout pregnancy + beyond.
We know that clean beauty has taken on so many meanings. What’s even more confusing is that natural doesn't always mean clean, and clean doesn't always mean safe for pregnancy or postpartum. So we're doing the work for you. To learn more about what we stand for, read on, mama.
“In order to continue to feed our passions and our babies, we need to take care of our bodies,
holistically and intentionally. This gave me the inspiration for HATCH MAMA.”
ARIANE, IN CONVERSATION WITH FORBES MAGAZINE, 2018
HATCH MAMA is Leaping Bunny Certified. This means we are committed to:
No animal testing on finished products or ingredients Only partnering with suppliers that commit to ending animal testing Verification by the only internationally recognized non-animal testing program of its kind