the
August
Drop

the
August
Drop

 

 

Edits made for this moment

The Essentials Edit
The Essentials Edit
The Dress Shop
The Dress Shop
The New 9-5 Edit
The New 9-5 Edit
Shop 4th Tri Heroes
Shop 4th Tri Heroes

The BEST MATERNITY CLOTHES you'll actually want to wear

For expectant moms who are in a word, COOL

So good, I want to be PREGNANT again

A CULT-BRAND for moms-to-be

The BEST THING to happen to a PREGNANT bod

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SHOP the LOOK

SHOP the LOOK

The Short Ricky Slip Dress

$248.00

The Eva V-Neck Sweater

$198.00

Super cute! Fit well with room for growth. Love the trendy cut of the jeans.

- Lili E. Shop The Boyfriend Maternity Jean

So much fun and so soothing for my itchy bump this summer.

- Annie G. Shop Belly Fix

So stretchy and soft! This is my go-to pregnancy outfit.

- Patricia K. Shop The Body Tank Dress

I love these pants! So comfortable and polished looking at the same time.

- Mona K. Shop The Kara Pant

So soft and very flattering. I love that it will work for all 4 trimesters and beyond!

- Kathryn C. Shop The Softest Rib Nursing Dress

Hatch-to-Hospital Box

We packed your hospital go-bag so you don't have to.

shop our checklist

Our irreverant (!), funny (!), informative (!) content based support system for all things pregnancy, motherhood and beyond.

WTF

Will I Really Poop During Labor? Probably.

MD

Is it Safe to Masturbate During Pregnancy? Get the scoop.

3rd Trimester

What to *Actually Pack in Your Hospital Bag From paperwork to undies.

MD

Do I Really Need to Massage My Perineum? (Also, what's a perineum?)

IS IT NORMAL

Is It Normal I Haven't Gotten My Period Yet After Giving Birth? Yep.

LIFESTYLE

Top Baby Name Trends of 2022 We see you, Rogue.

REGISTRY

The Best Strollers for City Parents. From folding into Ubers to strolling through the park.

REGISTRY

You Don’t Have to Warm the Bottle And eight other myths about caring for infants.

MOM CRUSH

5 Moms Talk Baby Number Two And how to prep number one.

FATHERHOOD

The Science of Fatherhood The evidence-based benefits of a strong father-child relationship.

CHEAT SHEET

You Don't Need Three Bouncy Things On Your Registry But Here's What You Do Need.

REGISTRY

The Essential Infant Sleep Registry Curated by an infant sleep consultant.

Registry

The Must-Have Items to Make Life Easier Postpartum We're all about the life hacks.

Registry

Meet Your Nursing Essentials Getcha' boobs ready.

LIST

The Ultimate Eco-Friendly Baby Registry Curated by a sustainable living expert.

MOM CRUSH

Shan Boodram. On honesty, orgasms and showing up.

MOM CRUSH

Elaine Welteroth On embracing her first pregnancy without "perfection."

MOM CRUSH

Karolina Kurkova Talks Having Covid While Pregnant+ planning her third water birth.

MOM CRUSH

Molly Yeh The farm-based foodie preps for baby number two.

MOM CRUSH

Freida Pinto On prioritizing the postpartum journey.

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