Privacy Policy

We encourage You to read this Policy to understand Our policies and practices regarding your information and how We handle it. If You do not wish to accept this Policy, You may choose not to use Our Websites. By accessing or using Our Websites, You acknowledge and agree to this Policy and its terms. We may update this Policy from time to time (see the “ Changes to this Policy” section). Your continued use of Our Websites after updates indicates acceptance of the revised Policy, so please check back periodically for any changes.

PRIVACY POLICY

Last Modified: January 14, 2025

At Hatch Studios, LLC (“ We,” “ Us,” or “ Our”), your privacy and trust matters to Us. We appreciate that you (“ You”) are a part of Our community and We are dedicated to protecting your personal information.

1. This Privacy Policy (this “ Policy”) describes Our practices for collecting, using, maintaining, transmitting, protecting, and disclosing the types of information that We may collect from You or that You may provide when you interact with our Platforms and our practices for collecting, using, maintaining, transmitting, protecting, and disclosing that information.

a. This Policy applies to all information we collect :

(i) when You visit all websites that are owned or operated by Us including fundraising sites, promotional sites, research sites, microsites, and mobile sites, including but not limited to https://www.hatchcollection.com/ (collectively, the “ Websites”);

(ii) when You visit Our official pages on social media sites including but not limited to Facebook, X (formerly Twitter), Instagram, LinkedIn and others (collectively, the “ Social Media Pages”);

(iii) when You visit social media sites with which We interact;

(iv) in e-mail, text, and other electronic messages between You and the Company or through links to the Websites;

(v) through mobile and desktop applications You download from the Websites, which provide dedicated non-browser-based interaction between You and the Websites;

(vi) when You interact with Our advertising and applications, including sweepstakes, contests, or other online promotions on the Websites or on third-party websites and services if those applications or advertising include links to this Policy;

(vii) when You complete a survey or questionnaire; participate in a focus group or other consumer or market research project;

(viii) when You post a product review; send Us any feedback, questions, comments, suggestions, or ideas;

(ix) when You visit one of our brick-and-mortar stores; and

(x) when You shop online.

b. For purposes of this Policy, the term “Platforms” shall mean, collectively, the Websites, the Social Media Pages and all other means by which You may interact with Us pursuant through the actions set forth above.

c. This Policy shall not apply to information collected by any third party (including our affiliates and subsidiaries), including information collected through any application or content that may link to or be accessible from or on the Websites.

2. Websites Covered by This Policy . This Policy applies to the Websites, as well as any and all communications between You and Us via any of the other Platforms. If you have any questions about what is covered in this privacy policy, email us at help@hatchcollection.com.

3. Changes to this Policy.

a. We may update this Policy from time to time. When We make changes to this Policy, We will post the updated policy on this page and update the date at the top. If We make significant changes to how We use your personal information, We will let You know by sending an email to the email address You have provided and/or by posting a notice on Our Websites’ home pages. Please make sure We have your current email address so You can receive these updates. We encourage You to review this Policy regularly. By continuing to use the Websites after We post changes, You agree to the updated policy.

b. PLEASE NOTE THAT FOR CALIFORNIA RESIDENTS THE CALIFORNIA CONSUMER PRIVACY ACT OF 2018 (“ CCPA”) AS REVISED BY THE CALIFORNIA PRIVACY RIGHTS ACT (“ CPRA”), EFFECTIVE AS OF JANUARY 1, 2023, WILL GOVERN OUR USE AND YOUR RIGHTS WITH REGARD TO YOUR PERSONAL INFORMATION. THIS PRIVACY POLICY HAS BEEN UPDATED TO COMPLY WITH THE CPRA AND ITS ASSOCIATED REGULATIONS.

4. Contact Information. You have the right to ask Us about the types of personal information We have shared with other companies, as well as the names of those companies, during the past year. If You would like this information, please email Us at help@hatchcollection.com . Please allow up to thirty (30) day for a response. We value your feedback. If You have any questions, concerns, or suggestions, please email Us, or write to Us at the address below:

Hatch Studios, LLC
225 Bush Street, Ste 1300
San Francisco, California 94104

5. Types of Information We Collect .

a. When you use or interact with Us via the Websites or the other Platforms, We collect several types of information (“ Personal Information”) to help serve You better. The types of information We collect depend on how You interact with Us and the Platforms, and may include:

(i) Personal Details:

This includes information that can identify You, such as your name, e-mail address, phone number, gender, ZIP or postal code.We collect this information when You provide it to Us, and it may be used to contact You online or offline.

(ii)Payment Information:

If You make a purchase from Us, We collect payment details like your credit card number and security code. We use this information to process your order, returns, promotions, contests, or fundraising events. Payment data is securely stored after your account is tokenized, and We may also keep records related to your shopping history and the items You purchase.

(iii) Content You Share: If You submit photos, videos, reviews, or other content to our Platforms, We collect and store that information.

(iv) Aggregated Data: We gather general information about visitors and interactions on our Social Media Pages. This data is combined and does not personally identify You.

(v) Customer Service Records: If You contact Our customer service team by phone, email, text, or chat, We may keep records of those conversations to help resolve your questions and to improve Our services.

b. We collect this information:

(i) directly from You when You provide it to Us;

(ii) automatically as You navigate through or interact with the Platforms, use Our services, or visit a store. Information collected automatically may include usage details, IP addresses, information collected through cookies, and video footage or photographs captured when You are on Our premises.

6. Information You Provide to Us.

a. We collect information that You share with Us when You use or interact with Us via the Platforms. This may include:

(i) information You enter on the Websites, such as when You create an account, place or return an order, post content, request services, enter a contest or promotion, make a donation, or report a problem;

(ii) copies of your communications with Us, including emails and contact details, if You reach out for support or have questions;

(iii) your responses to surveys We may send for research or feedback purposes;

(iv) details about your transactions with Us, including order and payment information. You may need to provide financial details to complete a purchase on the Websites;

(v) your search activity on the Websites;

(vi) information needed to process credit card transactions; and/or

(vii) videos or photos of You if You visit one of Our stores.

b. We may combine information collected online with information We gather in Our stores or through other offline interactions.

c. We may remove details that identify You personally from the information We collect, making it non-personal. We may do this by combining your information with data from others or by using methods that make it impossible to link the information back to You. We treat de-identified information as non-personal to the fullest extent allowed by applicable law.

d. If You post information in public areas of the Websites or share it with other users or third parties (collectively, “ User Contributions”), please remember that We cannot control what other users do with this information. We cannot guarantee that your User Contributions will not be seen by people You did not intend to share them with. Please use caution when sharing information in public spaces.

7. Information We Collect from Other Sources. We receive information about You from other places to help Us provide better services and personalize your experience.

a. Our Family of Brands. Because We are part of the Matri Group, We may get additional information about You from the other brands in Our corporate family.

b. Partners and Services Providers. We may also receive information about You from our trusted partners, such as:

(i) marketing partners, including those We work with for joint promotions, co-branded offers, and data sharing;

(ii) companies that help Us with advertising, analytics, or data services; and

(iii) services providers who help Us with things like fraud preventions, mailing lists, order fulfillment, and shipping.

c. Social Media and Third-Party Platforms. If You interact with Us on social media, for example, by “liking” or “following” any one or more of the Social Media Pages, or if You use your social media or other third-party account to log in or connect with Us, We may receive certain information from those platforms. This can include your profile information, profile picture, user ID, and any other details the platform shares with Us, based on your settings and their policies.

d. We may also collect other personal information when You:

(i) Contact Our customer support team;

(ii) Take part in surveys, contests, or promotions; and

(iii) Interact with Us in person, online, by phone, or by mail to accept Our services or get help.

8. Information We Collect Through Automatic Data Collection Technologies.

a. When You visit and use the Websites, We automatically collect certain information about your device and how You interact with the Websites. This helps Us understand how the Websites are being used and allows Us to improve your experience. We may collect:

(i) Details about your Visits. This includes information like the pages You view, links You click, how long You stay on the given Website, and the resources You access.

(ii) Device and Connection Information. We collect data such as your IP address, browser type, operating system, and information about your internet connection.

b. The information We collect automatically is mainly used for statistical purposes and does not directly identify You. However, We may link this data to other information We have about You or receive from other sources. We use this information to:

(i) Understand how many people visit the Websites and how they use it;

(ii) Remember your preferences to personalize your experience;

(iii) Make your searches faster and easier;

(iv) Recognize You when You return to the Websites;

(v) Help keep the Websites safe and secure, including monitoring for fraud; and

(vi) Show You content and advertising that may be more relevant to You.

c. To make your experience on the Websites better, We use a variety of technologies to automatically collect the information about You, which may include:

(i) Cookies (or browser cookies) . Cookies are small files stored on your computer or device. They help Us remember your preferences, enable website features, and show You relevant ads. You can choose to block cookies by changing your browser settings, but some parts of the Websites may not work properly if You do. You can find more information about cookies and how they work at www.allaboutcookies.org.

(ii) Flash Cookies . features may use flash cookies to remember your preferences and how You navigate the Websites. Flash cookies are managed differently than regular browser cookies. For more information on how to control flash cookies, see the “ Your Privacy Rights” section of this Policy.

(iii) Web Beacons . Web beacons are tiny images or pieces of code on the Websites that help Us count visitors and see how people use the Websites. They help Us understand what content is popular and make sure the Websites are working properly.

(iv) Local Storage (Including HTML5 and Browser Storage) . Your browser may store information locally to help the Websites remember things like what is in your shopping cart or some of your shopping preferences. If You block cookies or local storage, some features may not work.

(v) Embedded Scripts . Embedded scripts are bits of code that run while You are on the Platforms to help Us understand how You interact with the Platforms, such as which links You click. They only work while You are on the Platforms and are removed when You leave.

(vi)JavaScripts . JavaScript helps the Websites work smoothly and quickly. It also helps Us understand how people use different parts of the Websites.

(vii) Entity Tags (ETags) . Entity Tags help your browser remember parts of the Websites, so pages load faster when You come back.

(viii) Resettable Device Identifiers . On mobile devices and tablets, We may use special identifiers (like Apple’s IDFA or Google’s Advertising ID) to show You more relevant ads. You can reset or limit these identifiers in your device settings.

These technologies help Us provide a better, more personalized experience for You. You can control many of these tools through your browser or device settings. For more details on how to manage your privacy choices, please see the “ Your Privacy Rights” section of this Policy.

d. Third-Party Use of Cookies and Other Tracking Technologies .

(i)Some features and content on the Websites are provided by third parties, such as advertisers, ad networks, content providers, and app providers (each, a “ Third-Party Data Collector”). The Third-Party Data Collector may use cookies, web beacons, or similar tracking tools to collect information about You when You use the Websites. This information may be linked to your personal details or your activity across different websites and other online services. A Third-Party Data Collector may use this data to show You ads or content that match your interests.

(ii) We do not control how any Third-Party Data Collector uses tracking technologies or what they do with the information they collect. If You have any questions about a specific ad or targeted content, please contact the Third-Party Data Collector directly.

(iii) We also work with third party companies to help Us with things like advertising, website analytics, order processing, payment services, customer support, and marketing. These companies may use cookies or similar technologies to collect information about how You interact with the Websites and other websites. They may use and share this information to show You ads that are more relevant to You.

(iv) We may share your information with these service providers so they can perform services for Us or for You. Some third parties, like payment providers, may collect and process your information independently according to their own privacy policies. Sometimes, others may share your information with Us, such as when a friend sends You an E-Gift Card or ships an order to your address. If We receive your information from someone else, We will only use it for the specific purpose(s) described in this Policy.

9. Information We Collect Through Video Footage .

a. When You visit a store of Ours, We may collect video recordings and photographs of You that We use:

(i) for security;

(ii) to detect and prevent fraud;

(iii) to prevent product loss or damage;

(iv) to report incidents, and

(v) for operational purposes.

10. Community Forums and User Submissions . We offer features on the Websites, like community forums, reviews, and interactive tools, where You can share information with Us and other users of the Websites.

a. User Submissions . When You post content (like photos, videos, reviews, messages, or other materials) in Our community forums or interactive features, We call these “User Submissions.” By submitting content, You agree to our Terms of Use, located at https://www.hatchcollection.com/pages/terms-of-use, which may include additional rules about what You can post. Some features, such as user reviews, may be managed by third parties, and their privacy policies and terms will also apply.

b. Public Information Please remember that anything You post in public areas of the Websites, such as your name, location, or other details, may be visible to others. Other users can see, use, or share your posts. We are not responsible for what others do with information You make public, and their actions are not covered by this Policy.

c. Social Media Connections The Websites may let You connect with social media platforms such as Facebook or Instagram. For example, You might “ Like ” or “Share” Our content, or display your social media posts on the Websites. If You interact with Us through these features, your information may be shared publicly and both We and the social media company may collect information about You. What the social media company does with your information is governed by their privacy policy and your settings with them.

d. Sharing with Friends We may offer features like “ Send-to-a-Friend,” “Refer a Friend,” or “Wish List” that let You share content with others. If You use these features, We will use your friend’s information only to send your message, unless We have their permission for other uses. If You share someone else’s personal information, You represent that You have the authority to do so and to permit Us to use the information in accordance with this Policy.

e. Accurate Information . All personal information that You provide to Us must be true, complete, and accurate, and You must notify Us of any changes to your personal information.

f. Employment Applications . If You apply for a job through the Websites, We or Our service provider(s) may ask for additional information such as your gender, ethnicity, or veteran status, as required by law. Your sharing of this information is voluntary. If You provide it, We and/or Our service provider may use it to meet legal reporting requirements or to respond to employment-related claims.

11. Do We Collect Information from Minors?

a. Our Platforms and services are not intended for children under thirteen (13) years of age. No one under thirteen (13) years of age should share any personal information with Us, including by creating an account or by making a purchase. The children’s clothing We offer for sale is intended for purchase by adults only. We do not knowingly collect, use, or share any personal information from children under thirteen (13) years of age. If You are between thirteen (13) and eighteen (18) years old, You may use or interact with the Platforms only with the involvement and permission of a parent or guardian. By using or interacting with the Platforms, You confirm that You are at least eighteen (18) years of age, or that You are a parent or guardian giving permission to someone between thirteen (13) and eighteen (18) years of age to use the Websites. If We learn that We have collected the personal information of a child under thirteen (13) years of age or from a minor under eighteen (18) years of age without proper consent, We will promptly delete that information from Our records. If You believe We may have collected information from a child or minor, please contact Us at help@hatchcollection.com so We can take appropriate action.

b. If You are a California resident under sixteen (16) years old, You may have extra rights regarding your personal information. Please see the “ Your State Privacy Rights” section of this Policy for more details.

12. What Categories of Personal Information Have We Collected?

a.We care about your privacy and want You to know what information We collect about You. In the past twelve (12) months, We may have collected the following types of personal information:

(i) Contact and Identifying Information . This includes your name, address, phone number, email address, date of birth, account name, and similar details that help Us identify You.

(ii) Personal information . We may collect information such as your signature, education and work history, Social Security number, driver’s license or passport number, financial account numbers, and health or insurance information, as required by law .

(iii) Financial Information . This includes payment details like your credit or debit card number and related information.

(iv) Protected Characteristics . We may collect information such as your age, gender, race, ethnicity, citizenship, marital status, disability status, veteran status, and similar details, as required by law.

(v) Purchase and Account Information . This covers your transaction history, items You have bought or returned, payment information, loyalty program participation, reviews You have written, and your interactions with Our customer service team .

(vi) Biometric Data . In some cases, We may collect biometric information like fingerprints, facial scans, voiceprints, or body measurements (for example, for advanced clothing fitting features) .

(vii) Online Activities . We collect information about how You use the Platforms, such as your browsing and search history, device information, IP address, and interactions with Our ads and content .

(viii) Geolocation Data . We may collect your device’s location or movements, for example, when You use Our store locator or App features .

(ix) Sensory Data . This includes things like call recordings, photos, or videos You share with Us or allow Us to use, and other sensory information .

(x) Professional or Work Information . If You apply for a job or interact with Us in a business context, We may collect your job title, work history, and professional qualifications.

(xi) Education Information . If relevant, We may collect education records, such as grades or transcripts, as permitted by law.

(xii) Profile Information . We may create a profile about You based on the information above, such as your preferences, interests, or shopping habits.

b. We do not consider publicly available information, deidentified or aggregated data, or information covered by certain privacy laws (like HIPAA or the Fair Credit Reporting Act) as personal information under this Policy.

13. How We Use Your Information . We collect information from You to help Us provide a better, more personalized experience.

a. General Use .

(i) We use your information to:

(A) Show You the Platforms and their content.

(B) Provide the products, services, or information You request.

(C) Send You important updates about your account, like expiration or renewal notices.

(D) Fulfill Our obligations and enforce Our rights under any contracts We have with You regarding any matter, including but not limited to billing and collections.

(E) Let You know about changes to the Platforms and Our products or services.

(F) Allow You to use interactive features on the Platforms.

(G) Share personalized offers, promotions, and content with You.

(H) Detect, prevent, and address fraud or other illegal activities.

(I) Use your information for any other purpose with your consent.

(ii) We may also contact You about our own or third-party products and services that might interest You. If You do not want to receive these messages, You can update your preferences in your account settings. For more details, see the “ Your Privacy Rights” section of this Policy.

b. SMS Marketing . If You provide your phone number (for example, during checkout or by signing up for messages), We may send You text messages with updates, special offers, discounts, and other information We think You will like. Standard message and data rates may apply. You can opt in to receive these messages, and You can opt out at any time.

c. We may use the information We collect for business purposes, including to:

(i) better understand your interests and how You interact with Us, including your activity on the Platforms or in Our stores.

(ii) personalize your experience, such as showing You customized content, recommendations, and ads.

(iii) post product reviews You submit.

(iv) communicate with You, respond to your questions, and ask for your feedback.

(v) run contests, sweepstakes, or other promotions.

(vi) manage event registrations, process donations, and improve fundraising experiences.

(vii) recruit and hire team members.

(viii) improve Our products, services, and your overall experience with Us.

d. Credit Cards and Electronic Payments . We use your credit card and electronic payment information only to process payments and prevent fraud. We do not use this information for any other purpose and We do not keep this information longer than necessary to provide Our services or to comply with applicable law.

14. How We Share Your Data and Why.

a. When We Share Your Information.

(i) Consent . We will process, disclose, or otherwise use your Personal Information for the specific purposes that You affirmatively authorize.

(ii) Legitimate Interests . We may process or disclose your data when doing so is reasonably necessary to pursue our legitimate business interests, which include, without limitation, (A) developing, enhancing, and personalizing Our products and services; (B) measuring the effectiveness of Our advertising; and (C) performing analytics to better understand how the Platforms are accessed and used.

(iii) Performance of a Contract . Where You purchase a product, or otherwise enter into a contract with Us, We will use, share, and otherwise process your information as necessary to perform, administer, and enforce that contract, including facilitating payments, fulfilling orders, and providing customer support.

(iv) Legal Obligations . We may disclose your information when we believe in good faith that such disclosure is required to comply with applicable law, regulation, legal process, or governmental request.

(v) Vital Interests . We may disclose information where we believe it is necessary to investigate, prevent, or take action regarding suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms, or as evidence in litigation in which we are involved.

b. Who We Share Your Information With .

(i) Business Transfers . We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, restructuring, acquisition, or in any other situation in which Personal Information may be transferred as part of our corporate assets.

(ii) Service Providers . We engage trusted third parties, including payment processors, fulfillment centers, hosting providers, analytics vendors, consultants, auditors, and attorneys, to perform services on our behalf. These entities are provided only the information reasonably necessary to perform their functions and are contractually obligated to protect Personal Information and to use it only for the purpose of providing services to Us.

(iii) Affiliates and Joint Marketing Providers . We may share information with our parent company, subsidiaries, affiliates, and selected joint marketing partners so that they can help Us advertise and market Our products.

(iv) Legal and Safety Reasons . We may share your information with law enforcement or other third parties if We believe it is necessary to comply with applicable law or protect Our customers, the Company, or the public.

15. Deidentified and Aggregated Data . We may take steps to remove details that can identify You from the information We collect. We may combine this deidentified or aggregated data with information from other uses. This helps Us understand trends, improve Our services, and support Our business. We may share this type of data with trusted partners, but We will never share it in a way that could identify You personally.

16. Third-Party Links & Content .

a. The Platforms may include links to other websites, ads, or content from companies We do not control, for Your convenience and to help You find more information. If You click on one of these links, You will leave our Platforms. We do not control these third-party sites or their privacy practices, which may be different from Our privacy practices and policies, including but not limited to this Policy. We encourage You to review the privacy policy of any website You visit before sharing any personal information. Please note, a link from the Platforms does not mean We endorse or are responsible for the content or services on those third-party websites.

b. We work with advertising networks, ad agencies, analytics providers, and other partners to show ads on the Platforms and elsewhere online, and to help Us understand how people use the Platforms. For example, if You click on an ad, Our partners may let Us know which ad You clicked and where You saw it. These ads may be shown by Us or third parties, who may use information about your visits to the Platforms and other sites, across different devices, to show You ads that are more relevant to You.

c. These third parties may use their own tracking tools, like cookies and web beacons, to collect information about You and your device. They may collect information such as your device ID, how You use Our Platforms, and other details. Some may collect personal information over time as You visit different websites and online services. These tools help with things like showing You targeted ads, making sure You do not see the same ad too often, and measuring how effective ads are. We may share certain information such as device identifiers, usage data, hashed information, and other de-identified transaction records with Our partners for advertising and analytics purposes. We and Our partners may also match this information with third-party cookies to help deliver targeted online marketing.

d. Some of Our advertising and analytics partners are members of industry groups such as the Network Advertising Initiative (“ NAI”) or Digital Advertising Alliance (“ DAA”). You can learn more about targeting advertising and how to opt out of it by visiting optout.networkadvertising.org for NAI members or optout.aboutads.info for DAA participants. If You are a California resident, please see Our California Privacy Rights Notice annexed hereto as Exhibit A , for more information about your rights and how to exercise them.

e. We use Google Analytics to help Us understand how people use the Websites. Google Analytics uses cookies and similar technologies to collect and analyze information about use of the Websites and may collect information about your use of other websites, apps, and online resources. To learn about how Google collects and uses data, visit Google’s privacy page at google.com/policies/privacy/partners.You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout .

f. PLEASE BE AWARE THAT IF YOU ELECT TO HAVE US SHARE YOUR INFORMATION WITH THIRD PARTIES, THOSE ELECTIONS TO HAVE YOUR INFORMATION SHARED WILL SUPERSEDE ANYTHING TO THE CONTRARY IN THIS PRIVACY POLICY.

17. Security and Data Location .

a. Security Measures . We take your privacy seriously and use a variety of security measures to help protect and secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information You provide to Us is stored on Our secure servers behind firewalls, and any payment information is encrypted using SSL technology. While We work hard to keep your information safe, no method of online transmission or electronic storage is completely secure. We cannot guarantee that unauthorized parties will never be able to defeat Our security measures. Please keep this in mind when sharing information online and always use the Platforms in a secure environment.

b. Ads and Similar Technologies . To make your experience better, We use cookies, a small text file that is stored on your device, to remember who You are, save You time, and personalize your visit. Cookies help Us understand which pages You visit and what You are interested in, so We can improve the Platforms and Our services. We may also work with third party companies who use separate cookies or similar tools to show ads that match your interests, both on the Websites and elsewhere online. These companies may collect information about your browsing activity and share it with Us in aggregated form to help Us measure Our advertising effectiveness. We do not control third-party cookies, and this Policy only covers Our use of our cookies. Most browsers automatically accept cookies by default, but You can change your browser settings to refuse or remove them. To learn more on how to opt-out of interest-based advertising visit http://www.aboutads.info/choices/ . Please note that disabling cookies may affect how the Websites work for You.

c. Analytics . We use tools like Google Analytics to help Us understand how visitors use the Platforms. This may include information such as your browser type, operating system, screen resolution, IP address, location, pages visited, and how long You spend on each page of the Platforms. We use this data to improve the Platforms and your experience.

d. Other Tracking Devices . We may use other industry standard technologies, such as pixel tags and web beacons, to see how You interact with the Platforms. These tiny graphic images help Us know if You visited certain pages or opened Our emails, so We can measure and improve Our services and promotions. Our partners may also use these tools for similar purposes.

e. Timing . We keep your personal information only as long as We need it, for the purposes set out in this Policy, or as required or permitted by law. We will not keep your personal information for longer than six (6) months after your account is closed, unless a longer period is required for legal or business reasons (such as tax, accounting, or other legal requirements). When We no longer need your information, We will delete or anonymize it. If immediate deletion is not possible (for example, if your information is stored in backup archives), We will securely store it and keep it separate from any further use until it can be deleted.

f. Upon your request to terminate your account, We will deactivate or delete your account and information from Our active databases. However, We may retain some information in Our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce Our Terms of Use and/or comply with applicable legal requirements.

18. Your Privacy Rights.

a. Your Privacy Choices .

(i) You can control the information We collect and use in the following ways:

(A) Location Information. You can disable location-based services at any time in your device or browser settings. If You do, some features, such as finding nearby store locations or using check-in, may not be available.

(B) Push Notifications. We only send push notifications to App users if You have agreed to receive them. To stop getting these messages, simply update your notification settings on your mobile device.

(C) Emails. You can unsubscribe from Our marketing emails at any time by clicking on the unsubscribe link in any email We send, or by contacting Us directly. Please note, You may still receive important service-related emails that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

(D) SMS Messages. We only send text messages if You have given Us permission to do so. To stop receiving texts, reply “ STOP ”, “ UNSUBSCRIBE ”, “ CANCEL ”, or “ QUIT ” to any message from Us. It may take up to ten (10) business days for your request to take effect. If You want to have your phone number removed from Our records, please email Us.

(E) Online Accounts. You can review and update your contact and payment information anytime by logging into your account on the Websites or App.

(F) Online Advertising. To opt out of third party advertising, You can visit the opt-out pages provided by NAI ( http://www.aboutads.info/choices/ ) or DAA ( http://optout.networkadvertising.org/?c=1 ). You may see the icon on some ads that permits You to set your preferences. If We use more than one advertising partner, You may need to opt out with each one.

(ii) Do-Not-Track Settings . Some browsers and devices let You send a Do-Not-Track (“ DNT”) signal. Right now, there is no standard way for websites to recognize and respond to these signals, so We do not currently act on them. If a standard for online tracking is adopted that We must follow in the future, We will inform You about that practice in a revised version of this Policy.

(iii) Based on the applicable laws of the United States, depending on where You live, You may have the right to review, update, or request the deletion of your personal information. To make a request, please email Us at help@hatchcollection.com.

b. Additional US State Privacy Rights .

(i) Some states in the US have passed state-specific privacy laws. This section supplements this Policy by explaining your privacy rights if You are a resident in one of these states. It provides certain mandated disclosures about Our treatment of personal information, and includes:

(A) Colorado, Connecticut, Utah and Virginia specific disclosures and rights;

(B) California specific disclosures and rights;

(C) Opt-outs for sale or sharing of personal information; and

(D) Metrics on consumers exercising their rights.

(ii) Colorado, Connecticut, Utah, and Virginia .

(A) If You are a resident of Colorado, Connecticut, Utah, or Virginia, We have certain obligations, and You have certain rights with respect to your personal information, including:

(1) Right to confirm whether the controller is processing your personal information and the right to access such information;

(2) Right to correct inaccuracies in personal information;

(3) Right to delete personal information;

(4) Right of data portability;

(5) Right to opt out from targeted advertising; and

(6) Right to opt out from the sale of personal information.

(B) In certain states, You also have the right to opt out from profiling in furtherance of decisions that produce legal or similarly significant effects on the consumer (such as Virginia, Colorado, and Connecticut) and appeal a decision regarding a request to exercise your rights.

(C) If You wish to exercise one or more of these rights, please review the “ Your Privacy Rights” section of this Policy, above. If You would like to opt out of targeted advertising or the selling or sharing of personal information, please see the instructions below.

(iii) California .

(A) The California Consumer Privacy Act of 2018 (“ CCPA”), as amended by the California Privacy Rights Act of 2021 (“ CPRA”) requires Us to provide California consumers with some additional information related to how We collect, use, retain, and disclose personal information as well as describe additional rights. If You are a resident of the State of California, please see Our California Privacy Rights Notice annexed hereto as Exhibit A , regarding additional rights You have, including how to exercise your rights.

c. What Are Your Other Privacy Rights if Located Outside the United States?

(i) If You are a resident of the European Union (“ EU”), United Kingdom, Lichtenstein, Norway or Iceland, You may have additional rights under the EU General Data Protection Regulation (the “ GDPR”) with respect to your personal information, as outlined below.

(A) Annexed hereto as Exhibit B is Our EU Privacy Rights Notice which summarizes the additional rights You have, including how to exercise such rights.

(B) If there are any conflicts between the attached EU Privacy Rights Notice and this Policy, the policy or portion thereof that is more protective of personal information shall control to the extent of such conflict. Note that We may also process personal information of Our customers’ end users or employees in connection with Our provision of certain services to customers, in which case We are the processor of personal information. If We are the processor of your personal information (i.e., not the controller), please contact the controller party in the first instance to address your rights with respect to such data.

(ii) If You are a resident of the EEA, the contact details for the data protection authorities are available here: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.html

(iii) If You are a resident of Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home/html .

(iv) If You are a resident of the UK, the contact details for the data protection authorities are available here: htttps://www.gov.uk/data-protection/find-out-what-data-an-organisation-has-about-you.

(v) If You have questions or comments about your privacy rights, You may email Us at help@hatchcollection.com.